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Pick Three

There's a marketing cliché that says you can pick two, but not three, of the following:

• Quality work
• Delivered on time
• At a reasonable price

At Kowal Communications, you can have aIl three. How?

We're a team of senior-level, self-employed professionals who have worked together for nearly two decades. Because we're experienced and self-motivated, and have low overhead, we can deliver quality work, on time, at a reasonable price.

If you feel the need to have a big name agency, Kowal Communications is not for you. if you'd prefer to have senior-level professionals who have worked together for many years and who will charge a reasonable rate, we're your agency.

Recent Projects

How do you create a compelling website for a company in the wire and cable industry? Rather than using the usual boring product photos on the home page, we used an illustration of a businessman on a high wire, along with the header, “Because your business depends on how well your cable performs.” 

When Equity Trust wanted to publicize its clients’ efforts to use their self-directed IRAs to do good deeds in their community, we suggested that a targeted pitch would be more effective than a press release. One result is this story in The New York Times.

While we have been able to publicize this eating disorders treatment hospital in national media ranging from The New York Times to People magazine, we’re especially proud of an in-depth feature in Worcester Magazine.

Our Blog: "Pros & Cons"

No doubt some of your employees are very talented.  But referring collectively to your employees as your “talent” is a stretch unless you manage a talent agency.  Employees really don’t mind being called employees.

A disturbing business practice that has become far too common during the past year or two is the unanswered email. No one should respond to spam, but it’s rude and unprofessional to not respond to personalized emails.

The workplace used to have bosses, who told their subordinates what to do. Today’s managers prefer to “interact” with their fellow employees. 

If you have a content manager, do you really need someone to "curate" your content?