Why should a potential customer do business with your company? We can help you answer that question.
Case study. Lake Street Advisors, a relatively new family office, finds itself competing with older, more established family offices. Some have been in business for more than 150 years. So why should wealthy individuals bring their family money to Lake Street?
After interviewing clients, staff and centers of influence, we found out what makes Lake Street different. While the typical family office manages “old money,” virtually every client of Lake Street has first generation wealth.
Today, Lake Street differentiates itself as the “First Choice for First-Generation Wealth.”