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What Does Your Company Look Like? The Role of Your Logo

January 10, 2013

Too often, logos are taken for granted.

A quality logo can play an important role in the success of a company; it’s likely that McDonald’s, for example, wouldn’t be quite as golden without the golden arches. Yet browse online or flip through the Yellow Pages and you’ll quickly find that most businesses fail to take their logos seriously. Most logos look like they were banged out with little thought or effort.