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Con #2: The Miranda Rights of Financial Services – Compliance, Part 2

November 26, 2012

“Past performance is no guarantee of future results.”  Well, no kidding.  If you don’t know that, should you be investing in equities?

Those are only eight of the 507 words of compliance language I was required to include in a recent press release.  It’s not the compliance officer’s fault.  Leaving those words out would be an invitation to a lawsuit.

Con #1: The Sun MAY Come Up Tomorrow

November 21, 2012

The Great Recession, the weak recovery, 9/11, the weak state of print media, and other economic and world events have had an impact on my business, as they have on other businesses.

But the greatest threat to my business is government regulation – even though my industry is virtually unregulated.

PR Peeve #3: LET’S CAPITALIZE EVERYTHING!!! The Case Against Upper Case.

December 2, 2012

Too many people are screaming to be heard. In an effort to stand out, they Capitalize Words that should be lower case. Or, worse still, they use ALL CAPS! (the exclamation point is also common, and some even use multiple exclamation points.

The worst offenders though are the associations that try to make certain terms special by not only capitalizing every letter, but registering the name as a trademark. For example, a real estate agent affiliated with the National Real Estate Association is called REALTOR®. This, no doubt, enables the association to charge higher dues than if its members were called realtors.