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Follow My Lead (or Lede)

August 7, 2013

Use your three seconds wisely.

That’s about as much time as you have to capture a reader’s attention, so don’t waste it with meaningless fluff, clichés or meandering prose.  Make every word count.

The lead paragraph (or lede, as the old-school journalists would call it) of whatever you’re writing needs to convince readers immediately that it is worth their time to press on and continue reading.  A boring beginning will result in a quick end.