This web site is designed to help business owners and managers avoid common marketing mistakes. We have developed a series of articles that are listed below by topic and alphabetically. We hope this information is of value to you and appreciate your feedback. If you have questions about other marketing topics, or if you would like to discuss your marketing communications needs, please fill out the brief form on our contact page, or call Dave Kowal, president of Kowal Communications, Inc. at 508-393-7023. Check this space regularly for new articles. .
			Advertising • Your Ad Needs More Than A Nice Personality • There's No Such Thing As A Free Ad Crisis Communications • What To Do When the Sky Is Falling Customer Retention • To Increase Profitability, Hold On To Your Customers Direct Mail • Direct Mail Is Only Junk Mail If It Doesn't Work General Interest • Common Sense Needed To Avoid Common Mistakes • In Business, As In Life, Character Counts • Our Service Economy Needs Better Service • When You Do It Yourself, You Do It At Your Own Risk Internet • Business Opportunities on the Internet • How To Use A Web Site To Catch Customers, Without Ensnaring Yourself Logos • What Does Your Company Look Like? The Role of Your Logo Media Training • To Make the Most of Publicity, Understand the Media Newsletters • Newsletters Shouldn't Be Snoozeletters Press releases • Keeping Your Press Release Out of the Waste Basket Publicity • Public Relations Is More Than Getting Ink • To Make the Most of Publicity, Understand the Media • To Understand Publicity, You Need To Understand News Public Relations • Public Relations Is More Than Getting Ink • Putting the "Special" In Your Special Events • To Make the Most of Publicity, Understand the Media • To Understand Publicity, You Need To Understand News Research • Test Drive Your Market To Avoid Marketing Accidents Sales Presentations • Electronic Presentations Can Add To Your Customer Base Seminars • Ten Steps To a Successful Seminar Special Events • Putting the "Special" In Your Special Events Strategic Planning • Don't Start the New Year With the Same Old Marketing Plan • Fixing Leaks in Your Marketing Plan • IMC Can Increase Results and Stretch Your Budget Trade Shows • Trade Shows Are Not For the Unprepared Web Sites • Business Opportunities on the Internet • How To Use A Web Site To Catch Customers, Without Ensnaring Yourself Writing • Anyone Can Write -- Just Like Anyone Can Sing     About KC. | .Free advice. | .Links. | .Contact us. | .Home   .