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Why would we give advice for free?
Hopefully you’ll read the articles listed below, recognize how smart we are and give us your business on the spot. OK, maybe not. But hopefully you’ll consider us when you’re seeking an agency. Or maybe you’ll tell someone else about us.
A series of articles is listed below by topic and alphabetically. We hope this information is of value to you and appreciate your feedback.
If you have questions about other marketing topics, or if you would like to discuss your marketing communications needs, please e-mail or call Dave Kowal, president of Kowal Communications, Inc., at 508-393-7023.
Articles By Topic Click here for alphabetical list of articles >
Advertising
Your Ad Needs More Than A Nice Personality
There’s No Such Thing As A Free Ad
Crisis Communications
What To Do When the Sky Is Falling
Customer Retention
To Increase Profitability, Hold On To Your Customers
Direct Mail
Direct Mail Is Only Junk Mail If It Doesn’t Work
General Interest
Common Sense Needed To Avoid Common Mistakes
In Business, As In Life, Character Counts
Our Service Economy Needs Better Service
When You Do It Yourself, You Do It At Your Own Risk
Internet
Net Gains: Advantages Of Business On the Internet
How To Use A Web Site To Catch Customers, Without Ensnaring Yourself
Logos
What Does Your Company Look Like? The Role of Your Logo
Media Training
To Make the Most of Publicity, Understand the Media
Newsletters
Newsletters Shouldn’t Be Snoozeletters
Press releases
Keeping Your Press Release Out of the Waste Basket
Publicity
Public Relations Is More Than Getting Ink
To Make the Most of Publicity, Understand the Media
To Understand Publicity, You Need To Understand News
Public Relations
How Effective Are Social Media Press Releases?
Public Relations Is More Than Getting Ink
Putting the “Special” In Your Special Events
To Make the Most of Publicity, Understand the Media
To Understand Publicity, You Need To Understand News
Research
Test Drive Your Market To Avoid Marketing Accidents
Seminars
Ten Steps To a Successful Seminar
Social Media
How Effective Are Social Media Press Releases?
Special Events
Putting the “Special” In Your Special Events
Strategic Planning
Don’t Use the Same Old Marketing Plan
Fixing Leaks in Your Marketing Plan
IMC Can Increase Results and Stretch Your Budget
Trade Shows
Trade Shows Are Not For the Unprepared
Web Sites
Net Gains: Advantages Of Business On the Internet
How To Use A Web Site To Catch Customers, Without Ensnaring Yourself
Writing
Anyone Can Write -- Just Like Anyone Can Sing
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